the aurorae family

A Family Business You Can Trust

Aurorae takes great pride in our customer service policy and we’re determined to create a positive and enjoyable experience for our Aurorae family. Our customers, supporters, partners and employees are all a part of our Aurorae family and we treat everyone with the same respect, kindness and love that each deserves. It is because of you, after all, that we are respected as a great yoga mat company.

Our #1 goal is to provide the best in customer satisfaction. We operate in the spirit of yoga. Your trust in us is a positive testament to why we do what we do. We love helping people, whether it is through our customer service, collaborating with other brands or partnerships, or helping charitable organizations with their needs.

Despite completely changing his lifestyle at the age of 48, yoga student and entrepreneur Dennis Ingui, wasn’t suffering a mid-life crisis. His turnaround was brought on by a stunning diagnosis of prostate cancer and surgery. What began as a journey of recovery and self-discovery grew into a new business venture, mentorship for budding entrepreneurs and a path toward philanthropy.

Born and raised in the Bronx, Ingui was always athletic, having grown up playing stick ball and other street games. Always physically fit, Ingui was thrown completely off guard after a cautionary check up with his urologist showed a slightly rising PSA test. Ingui received the call from his doctor on the way to the airport for a business trip.

Post recovery, Ingui had an epiphany. While watching television after 9/11 happened, his world was shaken. He decided he had to learn the practice of peace and positivity.

“Up until then, yoga was the last thing I thought about,” says the father of two sons.

Prior to his diagnosis, Ingui worked in textiles, creating unique brands of denim for various clothing labels. He had closed his business after surgery, but needed something else to keep him busy and focused beyond his yoga practice.

How could he use his talents as a businessman and incorporate them into something that was meaningful, that would allow him to give to others and included yoga?

The name Aurorae has deep meaning for Ingui and his family. His son Michael came up with the name Aurora from Aurora Borealis.

Previously, Ingui had already named each of the first five colors of the Classic Yoga Mat and developed a marketing plan around those colors and the meaning of each, to help yogis select a color that best suits them.

What finally convinced Ingui that this was the name for the company was a connection to yet another family member. “As I stared at the name AURORAE, I realized the last three letters was my late mother’s name RAE and that’s all I could see for that moment. I knew then this was the name, as my mom was always my best friend and lucky charm. Call it what you want, but for me it brought a warm feeling and was a sign from mom. That was the birth of the Aurorae Brand,” says Ingui.

Family and community mean everything to Ingui. His sons, a few close friends and other family members are contributing to the Aurorae brand as well. “It’s all about people,” he says. For Ingui, Aurorae is not just business. It’s personal.

Children are a special passion for Ingui and Aurorae sent boxes of yoga mats to a village in Guatemala who used the mats to sleep on. He is especially proud of a program he has supported with 500 yoga mats, that was developed by Kula for Karma for an inner city school system in Paterson, N.J. 

What began as a personal journey of healing has turned into something much more than Ingui ever imagined. His original intention was to find a hobby that kept him busy, use his business skills to the best of their ability and to give back to others. He has grown his concept into a successful business, bringing other young entrepreneurs, friends and family into the fold by teaching them valuable skills and helping them create their own successes.

Ingui has found more peace and joy in helping others through Aurorae and he sees no reason to stop.